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This website has the following in the web site, "By providing freely-available, evidence based information written by practising midwives." Our analyzers viewed that the web page also stated " Physical and psychological health, lifestyle choices and the environment can affect male and female fertility and ability to conceive, the health of the pregnancy and babys development in the womb." The Website also said " Increase your chances of having a healthy pregnancy and know when to contact your healthcare professional. This Information helps you make the right choices for you and your developing baby." The website's header had parents as the most important search term. It is followed by parenting, babies, and information which isn't as highly ranked as parents. The next words they uses is news. education was included and will not be understood by web crawlers.